Enquire Now London: 0330 223 5922 Bedford: 01234 816 346
Norse Electrical Logo Norse Electrical

The Norse Electrical Team

A team of individuals working together to be Norse Electrical – guided by The Norse Code in everything we do.

The Norse Code: WHO WE ARE – NORSE

  • N | Navigating — We lead the way with fresh ideas, guiding our team and clients toward smarter, safer, more efficient electrical solutions.
  • O | Organised — We’re structured, honest, and reliable. Every project runs smoothly because we plan with purpose and execute with precision.
  • R | Resourceful — We’re problem-solvers. No challenge is too big — we adapt, innovate, and find the best way forward.
  • S | Strong — We embody the Viking strength: solid leadership, integrity, and resilience in everything we do.
  • E | Engaged — We care about our work, our clients, and each other. Enthusiasm and teamwork drive our success.

HOW WE LIVE IT – CODE

  • C | Commitment — We honour our word — to our craft, our team, and our clients.
  • O | Ownership — We take responsibility for our roles, our results, and our reputation.
  • D | Development — We never stop learning or improving — as individuals and as a clan.
  • E | Enjoyment — We enjoy the journey. We have fun, celebrate our wins, and take pride in doing great work together.

Norse History

In 2018 the company first set sail. Sam Fildes & Alex Tudor, founders of Norse Electrical, came up with their name and the recognizable, eye-catchy Norse logo while sitting around Sam’s parents’ kitchen table one evening back in 2017. Sketching their ideas and branding on a bit of scrap cardboard to registering their company on Companies House in 2018, and making their visions a reality. A scary, surreal moment that seemed very grown up for Sam who was only 19 years old at the time.

[Image of Sam]

Sam Fildes

Director

Proudest moment: “Seeing the Norse Electrical vision come to life. I will always remember the first time we got our first van sign-written, seeing our logo/branding wrapped around our van, driving it to our next job, pulling up and looking the part. It was a very proud moment.”

[Image of Alex]

Alex Tudor

Director

Proudest moment: “The proudest moment for me was the day we signed our first big contract. It came after 14 months of hard work at Norse, and it was for a very exciting project at the RAF Museum. It was a bit scary at first, but it pushed us to want more and showed how far we had come.”

Norse Electrical started out as the two of them working on the tools, completing small-scale domestic, commercial & industrial projects, enjoying and taking pride in everyday work. Over the years, Sam and Alex have grown their team to 10+ staff members, taking on and completing larger, longer projects.

Norse Electrical now have an off-the-tools team working hard in the office running operations, managing the on-site team, and building stronger relationships with our clients. Norse Electrical’s vision is to steadily scale up and grow the company, taking on more trusted staff and taking on larger commercial and industrial projects.

Behind the scenes at the Norse Electrical Office

[Office Images]

Our Services & Coverage

Electrical Services

  • Electrical installation condition reports (EICR)
  • Electrical Call-outs
  • LED Lighting & cost-saving upgrades
  • Consumer unit replacements & upgrades
  • Re-wires & New-installations
  • Planning & Designing Electrical installations
  • PAT Testing
  • Fire Alarm Installation & commissioning
  • Security Systems Installation & commissioning
  • CCTV systems

Counties We Cover

  • Bedfordshire
  • Cambridgeshire
  • Northamptonshire
  • Warwickshire
  • Worcestershire
  • Oxfordshire
  • Berkshire
  • Greater London
  • Buckinghamshire
  • Hertfordshire

*Norse Electrical is happy to take on projects from all over so if your county is not listed above, please feel free to get in touch to see if we can help.